Since Flipboard’s audience uses the app to read and learn, your content takes on a whole new life. You have an opportunity to tell your story in many unique ways and soft sell. Reading is a big part of the Flipboard community. The app sends interested and educated traffic to your website ready and willing to purchase. Flipboard users stay on the platform 3-10 times longer than other platforms. This makes Flipboard a natural place to advertise to a new consumer base. Most shoppers like to get educated about a product or service before they make a purchase. Why Advertise on Flipboard?įlipboard is a great information discovery channel for readers and curators looking to learn and share information about specific subjects. In this case, you would populate “Topics” relating to your products and services. Readers can choose their subjects and customize their reading. You can collect articles into attractive Magazines tailored to your interests, such as fashion, beauty, politics, health, etc.įlipboard is centered around topics. I’ll simplify things by saying that it aggregates content from the web and delivers them to your desktop or mobile device. It’s often described as the Internet’s swiss army knife. A year ago, I made the decision to move them to Flipboard ads to break through the social clutter.īut before I give you my reasons for using Flipboard ads, here’s some useful information about the app:įlipboard is such a versatile app that it’s hard to sum up its power in a few words. I run a social marketing and PR agency and my clients turn to me for out-of-the-box solutions to get the most out of their ad budgets.

With all that’s going on, you can’t expect your viewers to spend any time at all on your ads.

It’s hard to get your message across with traditional social platforms because they are saturated with ads and noise.

Flipboard 2021